From the moment you start searching for a new employee there are many business emails – but none is as important as a greeting email for new hires. By sending this email, you are showing them what kind of a company you are and what you stand for. By sending them a greeting email, you […]
Changes In Season Bring A Change In Taste
With autumn not even a month old, the weather is changing by the day and the tastes and preferences of your customers aren’t normally far behind. Out come the sweaters, knitted caps, hot coffee, stouts and changing palates with the cooler climates. Are you offering the same products, services, and merchandise all year long? […]
Craft Beverage Merchandise: Why Good Merch Matters
You’ve perfected your craft, dialed in your recipes and have started selling your beverage. You have a logo, an identity, a brand, and all of your marketing is in place. Now that you’ve started to get repeat customers, they want to feel like they’re part of your growing success. What is a better way to […]
Muscadine: A Craft Beverage Cash Crop For Eastern North Carolina
A look at the role of indigenous craft beverage products growing local economies. Move over California Raisins and make room for Carolina Muscadines! Carolina muscadine, and its future as a craft beverage staple, is believed to be the new “cash crop” for the economically challenged counties of Eastern North Carolina. For a region that built its economy […]
Driving Qualified Traffic To Your Craft Beverage Business
Welcome to WISE Academy Wednesday or #WISEwednesday! Each week, WISE Academy (Wine Industry Sales Education) will take over the Craft Beverage Jobs blog and will deliver relevant and important training information to help your craft beverage business (and your employees) thrive. The tips and trainings provided here come straight from the WISE Academy curriculum and are intended to be actionable tips. […]