Sales & Marketing Executive
- Urbandale, Iowa
- June 13, 2016
Results driven, innovative Senior Sales & Marketing Manager with an emphasis on nurturing domestic & international client relationships, accelerating organizational revenue while serving as an accomplished visionary, establishing trusted relationships, and fostering collaborative, cohesive partners across business lines & global business units, enhancing enterprise-wide profitability.
Accomplished entrepreneur with exceptional communication skills have proven instrumental in driving sales and territory development while building and pursuing excellence in product deliverables, in diverse market segments such as Health & Fitness, Consumer Packaged Goods (CPG), Retail, and Financial Services.
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Education
Bachelor of General Studies - Business Concentration
@ University Of Iowa
Aug 1980
— Aug 1984
Experience
CO-OWNER AND VICE PRESIDENT
@ UDSGC INC. CHILDREN’S FUN AND FITNESS CENTER
Jun 1993
— Dec 2015
Maintained accountability and oversight of an $180K annual budget and all associated expenses for this $1.3M private corporation, including up to 30 staff members in this 25,000 square foot facility.
Key principal owning responsibility and management oversight of marketing and implementing the organizational strategic vision, and promoting the products and services, ensuring compliance with company standards, while accelerating market-share and visibility throughout the Mid-West region encompassing 6 states.
Established and implemented 11 internal programs, and 4 external programs, while leading and mentoring more than 200 individuals including coaches, athletes and parents.
Key principal owning responsibility and management oversight of marketing and implementing the organizational strategic vision, and promoting the products and services, ensuring compliance with company standards, while accelerating market-share and visibility throughout the Mid-West region encompassing 6 states.
Established and implemented 11 internal programs, and 4 external programs, while leading and mentoring more than 200 individuals including coaches, athletes and parents.
SALES REPRESENTATIVE
@ Johnson Brothers Wine Company
Jun 1985
— Jun 1993
Key Contributor in leading sales efforts for targeted accounts throughout the state of Iowa, increasing market-share, and driving up-selling strategies, while developing a Johnson Brothers product line for client use, further enhancing organizational and product visibility & shelf-space.
Designed and implemented customized advertising campaigns, point of purchase displays and shelf management techniques, earning the “Bartles & Jaymes Master of Display, Bartles & Jaymes,” “Premium Sales Rep,” and the “Frank Bartles & Ed Jaymes Creative Excellence” Awards.
Manage the sales process from lead generation to close, meeting client needs throughout urban and rural accounts, while penetrating new territories selling products to off and on premises accounts.
Designed and implemented customized advertising campaigns, point of purchase displays and shelf management techniques, earning the “Bartles & Jaymes Master of Display, Bartles & Jaymes,” “Premium Sales Rep,” and the “Frank Bartles & Ed Jaymes Creative Excellence” Awards.
Manage the sales process from lead generation to close, meeting client needs throughout urban and rural accounts, while penetrating new territories selling products to off and on premises accounts.