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Katie McCaskey

June 20, 2016 By

Copywriter with 8 Years Hand Selling Craft Beer
  • Staunton, Virginia
  • June 21, 2016

‘Cask’ May Be in My Name, But That’s Not What Makes Me Qualified.

 

‘McCaskey’ carries a cask right there in the middle of my name.

 

Am I Irish? Yes, Scot-Irish and German heritage, actually. If there are cliches about who loves beer my tribes have quite the reputation.

 

One better? I’m married to a Wiedemann -- he’s a descendent of one of America’s oldest brewing families. Wiedemann beer was the biggest brewery in the Southeast at the turn of the last century. Cincinnati loved it so much that the brand was resurrected in 2011.    

 

While interesting facts, what makes me the most qualified copywriter with this specialty rests not in the past but in the present…

 

I sell beer through a variety of outlets. Marketing materials, direct mail, social media, you name it.

 

I am the only beer-focused copywriter in America who has the experience building -- from scratch --  an independent restaurant serving craft beer and a beer retail shop. I sell beer the way it sells best: one-on-one.  

 

Let me use both of these experiences to craft a marketing message for you.

 

Category
PR & Communications
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Education

M.S. @ New York University
Sep 2003 — May 2006
Masters of Science
Digital Imaging and Design

also:
Bachelors of Arts
Interdisciplinary Film Studies, English, and Fine Art
Purdue University

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