- Pittsburgh, PA
- June 23, 2016
Kaska Komosinski
107 Parkside Avenue Apt. #1 Pittsburgh, PA 15228
(412) 722-5446
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Education
American University, Washington, DC December 2012
Bachelor of Arts in Public Communication, School of Communication
Minor: Marketing, Kogod School of Business
Extracurricular Activity
American University Women’s Varsity Lacrosse Team Washington, DC
Team Captain/Goalie August 2008-May 2012
- Awarded a four year athletic scholarship at American University
Relevant Experience
Shelia G’s Brownie Brittle New York, NY
Regional Brand Manager February 2014-April 2015
- Responsible for development of sales to national, regional and local specialty, non-traditional, and independent grocery stores in the New York Metropolitan area
- Developed key account target list to identify and contact potential buyers for increased volume and distribution
- Negotiated and closed orders with new and existing clients within the distribution channel
- Maintained and upgraded existing client base by creating new business opportunities
- Resolved customer billing, shipment, and return problems to ensure excellent customer service
- Contacted influencers to promote brand consciousness
- Developed and managed regional 360 degree marketing programs in order to penetrate key retail partners, increase off shelf availability and convert trial to purchase
- Managed day to day activities of brand ambassadors to ensure proper execution and brand alignment for retail execution, demos and local events to drive trial and sales
- Worked closely with National Field Director to oversee weekly recaps, brand ambassador hiring, training and scheduling
- Supported industry trade shows to ensure the Brownie Brittle look of success
- Worked with Regional Sales Managers to ensure alignment between sales and marketing execution for in-store demos, sales blitzes, and retail programs
- Implemented local PR plan to support corporate initiatives and generate brand awareness; oversee local sponsorships and partnerships to ensure brand aligns with key consumers to maximize the onsite presence
Activate Drinks (A $5MM start up company in the vitamin water category) New York, NY Business Development Manager/Area Marketing Manager June 2013-February 2014
- Planned and executed field marketing activity, delivering up to 30 events per month highlighting benefits of ACTIVATE Drinks
- Hired, trained and managed 15 brand ambassadors geographically throughout New York, New Jersey, Connecticut, and Pennsylvania to support key accounts
- Contacted influencers in the music, fashion, health, and fitness arenas to promote brand consciousness
- Negotiated mutually beneficial partnerships and sponsorships to generate brand awareness
- Initiated and implemented all parts of the marketing plan including brand positioning, marketing communication, grassroots activation, and product innovation.
- Responsible for acquiring and maintaining relationships with various media outlets for increased brand visibility
- Promoted the launch of a multimillion dollar Stop Vitamin Cruelty advertisement campaign
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Internships, Part-Time, and Summer Employment Positions Held in College
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Glacéau (The vitamin water division of the Coca-Cola Company) New York, NY / Washington, DC
Event Manager/Brand Ambassador February 2010-June 2013
- Liaison between the brand and consumers educating the public on Glacéau products to increase promotion and drive sales
- Managed logistics for consumer promotions and field events, some with attendance exceeding over 20,000 participants
- Maintained unique marketing presence at over 175 field events within the New York, DC, Virginia, and Maryland markets
- Compiled and documented information on the current status of the relevant market to incorporate into monthly recap
MICHAEL KORS New York, NY
Global Special Events Intern June 2012-September 2012
- Assisted the Director of Global Special Events in all aspects of event planning and execution of retail and corporate events
- Created and managed promotion budgets and schedules including securing payments to various vendors
- Managed VIP relations during Mercedes-Benz Fashion Week to ensure superior guest service
- Supervised catering and wait staff during corporate press days and retail events
BrandLinkDC Washington, DC
Intern September 2011-December2011
- Edited and published press releases for various clients
- Strategized and executed marketing plans through the presentation of media kits delivered to our target markets
- Managed Excel spreadsheets summarizing client requirements for current events and promotional campaigns
- Planned and implemented on-site and off-site events for up to 500 guests for luxury brand products and services
Metromix Washington, DC
Street Team Member January 2011-September 2011
- Utilized excellent written and verbal communication skills to promote the network of entertainment sites
- Maintained an updated webpage by documenting various local events
- Targeted young, socially active adults through distribution of promotional items and incentives at events with 75-100 guests
Washington Life Magazine Washington, DC
Intern/Assistant to Associate Publisher April 2011-June 2011
- Managed ad space for new and existing clients to the luxury lifestyle market segment
- Represented Washington Life magazine at exclusive events in Washington, DC
- Distributed new release of the magazine to local media, businesses and residents monthly
Chesapeake Bayhawks (Affiliated with Major League Lacrosse) Annapolis, MD
Game Day Intern May 2010-August 2010
- Assisted in ticket booth operations, selling over 200 tickets per game
- Sold between 25-60 pieces of merchandise, making over $600
- Promoted various sponsors through activities held during timeouts as a sideline assistant for the Major League Lacrosse Championship weekend
Computer and Language Skills
- Microsoft Suite, WordPress, Dreamweaver, Cision, Adobe Illustrator, and Photoshop
- Working knowledge in: Twitter, Facebook, Pinterest, Instagram, Foursquare, Tumblr, Flickr, YouTube, Word Press and LinkedIn
- Beginner proficiency in Spanish