DOUG V. HORNER

MARKETING MANAGER/COPYWRITER

C: 845.309.0517

dhorn1588@gmail.com

        Areas of Expertise:

• Marketing Strategy                      • Copywriting, editing
• Brand Expansion                          • Project Management
• Market Research                          • Branding/Rebranding
• Product Positioning                     • Website Management
• Brand Management                     • Campaign Planning
• Sponsorship Management          • Email Marketing
• Social Media Strategy                  • Content Development
• Marketing Communications       • Public Speaking
• Event Planning/Execution          • Corporate Relations

PROFESSIONAL EXPERIENCE

BREWERY OMMEGANG. Cooperstown, NY

Marketing Manager (April 2015-August 2016)

Created, developed, and executed new beer launch marketing efforts. Managed social media promotions and efforts, including logistics, as it related to overall brand strategy. Worked with Marketing Coordinator to ensure top-level execution of marketing programs in all regions of country. Executed all aspects of brand growth, including advertising, partnerships, and events. Wrote copy for ads across variety of channels, and sales material. Oversaw Sales team efforts to implement marketing strategy. Identified and planned for new product and marketing opportunities within the industry. Managed $1MM budget for events.

Results:

• Doubled social media followers and engagement across Facebook, Twitter, and Instagram
• Expanded presence and consumer awareness in key markets, including NYC, NYS, and greater Tri-State area
• Introduction of single-minded messaging and material during on-going rebranding efforts
• YOY growth in Northeast territory for key beers, per VIP and IRI data

Strategy/Methods include

• Contests and sweepstakes built around audience engagement on Facebook, Twitter, and Instagram.
• 100% increase in ad-buys across numerous channels, including digital, print, radio, and social
• $150k sponsorship with Barclays Center and New York Islanders to activate brand throughout Tri-State area
• Promotional RV tour across key NYS markets, including Buffalo, Syracuse, Albany, and the Hudson Valley

ACADEMY OF MANAGEMENT. Briarcliff Manor, NY

Marketing and Communications Specialist (June 2014-April 2015)

Managed all logo and branding usage by organizational affiliates, divisions, sponsors, and vendors.  Established and managed all branding efforts of the Academy of Management. Developed, implemented, and executed organization’s online and traditional marketing strategies.  Maintained social media presence on all platforms, including Facebook, Twitter, LinkedIn, Flickr, YouTube, and Google+.  Developed and updated content for organization’s website.  Served as Managing Editor of member newsletter, with over 20,000 subscribers.  Developed and executed all email marketing projects, including layout, content, and recipients.

Results:

• Tripled social media followers across Facebook, Twitter, and LinkedIn
• Doubled newsletter readership of AcadeMY News
• Developed Branding Guidelines and Communication Handbook for organization, divisions, and sponsors
• Designed and oversaw new website implementation

Strategy/Methods include

• Monitor and post to social media channels using SproutSocial
• Update website using CMS Ektron
• Surveyed 20,000+ members via Survey Monkey
• Create email templates and webpages using HTML and Dreamweaver

PHIL AND CO. New York, NY

Copywriter/Social Media Manager (January 2014-May 2014)

Managed client and agency social media presence across all major platforms.  Developed in-depth business analyses of agency and client competitors. Created and executed social media campaigns for Fortune 500 organizations and non-profits.  Implemented digital and traditional marketing campaigns. Tracked results, analyzed findings, and presented to superiors.  Monitored client and agency social media presence.  Identified upcoming cause marketing trends and develop new campaigns.        

Results:

• Doubled the number of registered participants in Arts Brookfield’s Art Set Free campaign
• Increased submissions by 100%
• Oversaw expansion of client’s online presence into over 60 countries and 440 cities
• Developed “Pay It Forward” cause marketing campaign

Strategy/Methods include

• Monitoring activity using Google Analytics, Hootsuite, Twitter Analytics, etc.
• Database management of 1700 artists and 12500 submissions in Microsoft Excel and SQL
• Manage implementation projects and client campaign development
• Monitored emerging trends in industry publications and blogs

ST. JOHN'S UNIVERSITY. New York, NY

Research Assistant (January 2013-June 2014)

Administered research process and analyzed results.  Identified and incorporated past studies to include in final articles.  Created overall goals for research.  Applied findings to real-world situations.  Explored study in specific disciplines, and its effect on consumers.  Presented findings to superiors and research committees.

Results:

• Increased research output by 87%
• Pinpointed ABI/Inform as top Marketing database
• Pending publication in quarterly Journal of Informetrics
• Awarded top research prize for Student Researchers

Strategy/Methods include

• Creating specific search parameters in appropriate DialogWeb syntax
• Ranking databases based on number of hits related to search terms
• Targeting top 50 databases for further analysis of contents
• Based on results, develop next logical step in research process

_________________________________________

Education and Technical Proficiencies

MBA, Marketing-St. John’s University, New York, NY (2014)

BA, Communications-SUNY Oneonta, Oneonta, NY (2010)

Technical Skills

Adobe Photoshop, Dreamweaver, HTML, WordPress, Drupal