christopher b. desch

1301 Roman Ridge Way l Bel Air, MD 21014 l 443.640.5581 l chris.boordy@gmail.com

Objective

To utilize my Sales, Marketing, and Management experience to grow the Seacrets brand in the trade. To help achieve personal and company goals through relationship building, a passionate drive, and a strong work ethic.

Key Skills

Office Management

Brand Management

Staff Development & Training

Organization & Attention to Detail Budgetary Strategies

Client Communications

Analytical Development

Customer Service

Sales Records Management

Meeting & Event Planning

Inventory Management

Expense Reduction

Business Development

Experience

Regional Sales Manager

·       Reinforced Boordy’s relationship with existing accounts and successfully opened new accounts.

·       Increased product distribution by 33% within my first year.

·       Dramatically improved shelf position and floor presence.

·       Ensured that point of sale materials were appropriately displayed and in optimal locations.

·       Developed an active plan and calendar to work with new and existing customers.

·       Called upon selected restaurants and achieved placements on wine lists and menus.

·       Worked with, and built strong relationships with territory sales representatives from Reliable-Churchill, Boordy’s Maryland distributor.

·       Supported key retail accounts by conducting in-store wine tastings with customers for optimal sales results.

·       Represented Boordy and Boordy wines at trade events, charity functions, etc. as opportunities arose.

·       Established and exceeded all goals with the intention of strengthening the Boordy Brand.

·       Successfully expanded the entire Boordy portfolio to over 81% of my territory.

·       Took account inventory, and placed daily orders of Boordy products for accounts.

GIANT LLC, Hunt Valley, MD                                                                                           2006 – 2012

Regional Manager/Trouble Shooter

• Responsible for daily operations and department goals set forth by District Manager.
• Trained new employees regarding company policies and expectations.
• Represented company positively through hard work and good customer relations.
• Directed the operation of Giant to develop and maintain a high standard of merchandising, placement, store branding, and proper display techniques in order to create an inviting impression for customers.
• Monitored stock levels and documented the same for placing orders in the future.
• Analyzed past sales figures to set targets and enable sales forecasting techniques.
• Made presentations at several events and promotional activities on how to improve customer satisfaction at Giant.
• Recognized through raises and promotions due to strong work ethic and determination to succeed.

AMUSE LLC, ZIZZA MOON LLC, Baltimore, MD                                                              2000 – 2009

CEO, Presidnet

• Successfully completed all tasks associated with small business operations.
• Provided market strategies according to relevant market specificities.
• Researched and analyzed closely existing and new market strategies in three separate markets.
• Identified, evaluated and developed effective marketing strategies based on objectives, market specifics and characteristics, as well as cost and mark-up factors.
• Continuously re-invented store to meet new customer demands and changing demographics.
• Created strong repeat customer base through proper business practices and customer satisfaction.
• Coordinated evaluation of different financial aspects such as: expenditures and projection of profit or loss, budget, return on investment, etc.
• Successfully opened and operated four stores within five years.

ANHEUSER BUSCH, Baltimore, MD                                                                                  1998 - 2004

Regional Contemporary Marketing Manager

• Represented Anheuser-Busch accounts on daily basis.
• Executed effective marketing campaigns within territory.
• Performed sales duties in absence of Territory Managers.
• Performed frequent and effective networking with a variety of business partners and customers.
• Conducted customer surveys to analyze the demands of the market.
• Secured sponsorships and assisted in creating and realizing publicity and marketing plans.
• Tracked the activities of the company competitors; motivated to gain sustained knowledge of competitor activity.
• Attended company related exhibitions, sales, promotional events, and others.
• Maintained close familiarity with current organization and its current product lines.
• Organized and executed marketing campaigns through promotional events.
• Successfully grew brand presence, and increased sales in Region by 32% within my second year.

Education

ARIZONA STATE UNIVERSITY, Tempe, AZ                                                                                           1997

Bachelor of Business Administration May 1997

Major: Marketing, Minor: Small Business Development

Overall GPA: 3.6, Major GPA: 3.8

HARFORD COMMUNITY COLLEGE, Churchville, MD                                                                         2000

Business Ethics, Psychology, August 2000

GPA: 4.0

Honors & Activities

• Dean's Honor Roll
• Student Wellness Committee
• Associated Student Body
• Recipient, (aMuse, LLC) "Best of Baltimore", Baltimore Magazine, 2002, 2003
• Recipient, (aMuse, LLC) "Best of Baltimore", City Paper, 2001, 2004
• Recipient, (aMuse, LLC) "Best of Baltimore", City Guide, 2003, 2004
• Recipient, (aMuse, LLC) "Top 20" New Stores to Watch, TD Monthly, 2001
• National Marketing Association
• Fells Point Small Business Association
• Head of Fells Point Marketing Committee, App. Sen. Milkulski, 2002-2009
• Havre De Grace Small Business Association

References and Letters of Recommendations Available upon Request