Medium is a shop that offers multiple lines of different coffee products with coffee that is roasted and ground in-house, freshly every day. The place will be a safe haven for coffee connoisseurs who wish to try all the different, fresh tastes of coffee or espresso. The place will also be the place for all coffee related creations, all made by handpicked specialized baristas. The shop is projected to be placed in one of the busy corner in The Pearl where it would be easy for drivers to pick up their coffee on the go. Located in a busy area, the shop may attract workers as well as people who want to enjoy their sweet treat or coffee in leisure.